A Beacon for Music Explorers in the Bustle of Soho
Hello, I’m CityNomix. Stepping away from the digital marketing hustle, I immerse myself in the pulse of the streets. This time, my journey led me to Poland Street in London’s vibrant Soho district. It was just after 6 PM on November 17, 2024, under a classic London overcast sky. Soho at this hour is a captivating mix of post-work crowds and tourists, brimming with a unique energy. Amidst this lively scene stands a record store, discreet yet with a commanding presence: Phonica Records.
Specializing in electronic music but stocking a wide array of genres, both new and old, this store has played a significant role in London’s music landscape. It’s a sanctuary not just for DJs and avid collectors, but also for seekers of new musical encounters like myself. The record sleeves displayed in the window are like an art gallery, often stopping passersby in their tracks.
Two Reasons Why Phonica Records Captivates Me
There are two distinct reasons why I make it a point to visit Phonica Records every time I’m in London. Firstly, their impressive selection of new cassette tapes. While there’s a global resurgence in analog formats, finding a store in London that stocks such a diverse and well-curated collection of new cassettes is a rarity. Phonica’s selection, in particular, features many cutting-edge releases from independent labels, offering a constant stream of fresh discoveries and a delightful “I can’t believe this exists!” feeling.
Secondly, their rich assortment of used records. Although they’ve been increasing their new stock recently, the allure of Phonica still lies in the high-quality used vinyl treasures waiting to be unearthed. A patient dig through the crates can often lead to unexpected gems.
An Inviting Atmosphere for Music Discovery
What also deserves special mention is their excellent listening station setup. If a record catches your eye, you can easily give it a spin. The staff are incredibly friendly and often proactively ask, “Would you like to listen to that?” This hospitality creates an environment where you can truly immerse yourself in music.
This Visit’s Treasures: Fateful Cassette Encounters
On this particular visit, it was the cassette tapes that truly stole my heart. Just to the right of the entrance, a showcase displays tapes like precious jewels.
It was here I discovered “Gurum Triads” by Dane Law & Chants. Dane Law is a London-based musician, and Chants, also from London, is a drummer. I must admit, I wasn’t familiar with their work before. The music is a fascinating blend: acoustic guitar samples are processed through software developed by Dane Law himself, creating an improvisational base. This is then layered with self-sampled beats and live drumming. The result is a brilliant chemical reaction between cool digital technology and the warmth of acoustic instruments – a sound truly deserving of descriptions like “near-future chamber jazz” or “electronic folk session.” Released on 〈THE TRILOGY TAPES〉 as a limited edition, I didn’t hesitate to buy it. Back home, it became the perfect BGM for work, an emotive yet focusing soundscape, full of a strange, captivating charm.
Love at First Sight: Text Chunk’s “New Reality”
Another fateful encounter was with Text Chunk’s “New Reality.”
This was a pure “cover buy.” The mechanical design, white with red and black lines, reminded me of Japanese robot anime, specifically Gundam. I bought it, eager to hear what sounds would erupt from such a jacket, and I wasn’t disappointed. The up-tempo, edgy electronic beats were exactly what the cover promised. Also a limited edition, it’s an incredibly cool track, perfect for when I need to get pumped up for work.
The One That Got Away? Fleeting Musical Moments
Truth be told, there was another cassette that caught my eye: a “Discrete Records Mixtape” I spotted in the store.
At the time, I prioritized the limited editions and passed on it. Now, a small voice whispers, “Maybe I should have bought that too…” Encounters with music are indeed once-in-a-lifetime. Perhaps this little regret will simply add to the anticipation for my next visit. The store also had rare cassette tapes by hip-hop legends De La Soul, a thrilling sight for any fan.
Unfortunately, I didn’t unearth any ‘must-have’ used records this time, but I left Phonica Records London feeling thoroughly satisfied with my fantastic cassette finds.
Why Phonica Records is a Beloved Destination: Key Highlights
Let me summarize the points that make Phonica Records highly recommended:
- Dance Music Focused, Yet All-Encompassing: While strong in electronic music, you’ll find quality selections across rock, jazz, soul, world music, and more.
- Extensive Used Record Collection: Compared to other record stores, they have a higher proportion of used vinyl, perfect for deep music exploration.
- Excellent Listening Stations: The joy of personally auditioning music is invaluable for any music aficionado.
- Rare New Cassette Tapes: They stock tapes from progressive and unique labels, many of which you won’t find elsewhere.
Getting to Phonica Records & Essential Info
Phonica Records is located on Poland Street in London’s Soho district. The nearest tube stations are Oxford Circus and Tottenham Court Road, both just a few minutes’ walk away, making it very accessible. If you’re a music lover visiting London, this is a must-visit spot.
Official Website: https://www.phonicarecords.com/
Google Map :
The Soho Beat Goes On: A Continuing Quest for Music
Phonica Records Poland Street London is more than just a place that sells records; it’s a special space that offers encounters with new music, discoveries, and genuine excitement. As CityNomix, I will continue to walk the streets of cities at home and abroad, sharing culture unearthed from a local perspective. I hope this musical exploration in Soho, London, stimulates your intellectual curiosity and inspires your next adventure. And may you, too, one day find your own special record at Phonica Records.