Treasure Hunting in Seongsu: Finding Rare Loafers at New Balance Flagship with $70+ Savings

Grey New Balance mule sneaker on a wooden shelf against a white wall.

Introduction: Experiencing the New Balance Mecca in Seongsu, Seoul Seongsu is the undisputed heart of Seoul’s modern youth culture. It used to be a rusty old industrial zone. Today, it features trendy cafes and highly curated flagship stores. However, it is not just another aesthetic neighborhood. The New Balance Seongsu store stands out prominently here. Continue reading “Treasure Hunting in Seongsu: Finding Rare Loafers at New Balance Flagship with $70+ Savings”

Is Dover Street Market London a Treasure Trove for Rare Collaborations? A Deep Dive for Sold-Out Sneakers

Cream and dark brown Auralee x New Balance collaboration sneakers displayed on a bright red shelving unit

From Notting Hill Records to a Fashion Labyrinth: The Dover Street Market Mission Fresh from securing a vinyl copy of Noel Gallagher’s legendary performance, *The Dreams We Have as Children*, in a Notting Hill record shop, my journey as CityNomix continued. (You can read about that musical pilgrimage here: Notting Hill Record Shop Chronicles). My Continue reading “Is Dover Street Market London a Treasure Trove for Rare Collaborations? A Deep Dive for Sold-Out Sneakers”

Discovering the Charm of thisisneverthat × New Balance 991v2 and 1300JP at T-house

Display of thisisneverthat × New Balance U991v2

A Quiet Morning in Hamacho with a Special Pair On the sunny morning of May 9, 2025, I headed to New Balance T-house in Nihonbashi Hamacho, Tokyo. That day marked a celebration for New Balance fans — the release of a special collaboration model: the thisisneverthat × New Balance Made in UK U991v2, honoring the Continue reading “Discovering the Charm of thisisneverthat × New Balance 991v2 and 1300JP at T-house”