I was relaxing in my private suite in Business Class on a JAL A350-1000, having just taken off from London Heathrow, when a flight attendant approached me. She looked a bit shy but serious as she asked, “Excuse me, may I ask you something personal? What perfume are you wearing right now?”
The fragrance I wear is ‘Orphéon’ by Diptyque. This scent, which lingers pleasantly without being overpowering, brought me a wonderful encounter high up in the sky.
I posted this anecdote on Threads, and to my surprise, it went viral with over 340,000 impressions and 2,000 likes. While many resonated with the story, this interaction was actually just the beginning of my deep dive into the bottomless “trap” that is JAL in-flight shopping.
Related Articles:
Unboxing the Diptyque Advent Calendar 2025: A Complete Review with Spoilers & My Holiday Haul
2025 Edition diptyque Holiday Review: Discovering Limited Edition Magic at the Marunouchi Boutique
Why JAL In-flight Shopping International is a “Trap” (in a Good Way)
My obsession with JAL’s in-flight shopping isn’t just about the allure of the products; it’s about the undeniable practical benefits. First and foremost, everything is duty-free. On top of that, if you pay with a JAL Card (credit card), you get an additional 10% discount. With exchange rates fluctuating, this double discount is phenomenal, especially for high-end beauty products and fragrances.
Browsing the catalog on the A350-1000’s massive 4K in-flight entertainment screen is an experience in itself. Navigating to the “Cosmetics & Beauty Goods” category reveals a lineup of coveted brands like Decorté and Diptyque. Calculating the duty-free price plus the extra discount on such a high-definition screen makes it nearly impossible to stop tapping “Add to Cart.”
Real Talk with Cabin Attendants: The “Hidden Menu” of Beauty Products
For this flight, I had my eyes on Officine Universelle Buly’s “Pommade Concrète” hand cream, a product I had been curious about after seeing it on social media.
Unfortunately, this item turned out to be out of stock. Since this was a return flight to Japan, popular items had likely been snatched up on the outbound leg or by other passengers. Seeing my disappointment, the flight attendant who had complimented my perfume earlier made a suggestion with a sparkle in her eye.
“I’m afraid the hand cream is sold out, but… actually, this oil is also extremely popular among us cabin attendants.”
She recommended Buly’s “Huile Antique” body oil. Beyond the beautiful antique-style bottle, the moisturizing power and scent—vouched for by professionals working in the dry cabin environment—were undeniable. This is the beauty of live in-flight shopping: discovering hidden gems through conversations with the crew, rather than just scrolling through a catalog.
The Haul: A Luxurious Lineup Exclusive to Long-Haul Routes
Our conversation continued, leading to more insider recommendations. “L’Occitane’s ‘Advanced Scalp Care’ is also fantastic. It’s a medicated serum made with 99% natural ingredients, and it’s so popular among the crew that it’s hard to keep in stock,” she told me.
Hearing that, I couldn’t resist. I also secured the Diptyque candle set and satin oil I wanted for souvenirs. I learned that JAL’s in-flight sales representatives negotiate tenaciously with brands to secure these lineups, making the selection irresistible for beauty lovers.
In the end, my table was crowded with luxurious items from L’Occitane, Buly, and Diptyque. This is the true “trap” of JAL in-flight shopping.
I was particularly happy to get Diptyque’s “Voile Satin” (Satin Oil), a personal favorite I’ve featured on my blog. Getting this versatile oil for hair and body at such a bargain price is a treat I couldn’t pass up.
Lesson Learned: The Importance of Pre-ordering
While I was thrilled with my haul, I learned a crucial lesson: I missed out on the hand cream I originally wanted. Stock on long-haul flights is limited. To avoid this in the future, I vowed to use the JAL International In-flight Shopping Pre-order service.
By reserving items online before the flight, you can guarantee their availability. My new strategy is twofold: secure must-have items via pre-order, and use the flight time to discover new favorites through recommendations from the cabin attendants.
JAL In-flight Shopping International
The shopping experience on JAL international flights goes beyond simple retail; it’s a curated selection of high-quality goods that reflect the airline’s commitment to service. Whether for gifts or personal treats, the quality is guaranteed.
JAL International In-flight Shopping Catalog
While flipping through the physical catalog is a joy of travel, the digital version available on the website allows for thorough pre-flight checks. Planning your shopping list in advance ensures a more relaxing flight.
JAL International In-flight Sales Business Class
In Business Class, shopping becomes a personalized service. Cabin attendants have more time to discuss products and offer recommendations, transforming a transaction into a memorable part of the journey.
JAL International In-flight Shopping Discount
The combination of tax-free prices and the JAL Card discount offers unbeatable value. For savvy travelers, this is one of the most effective ways to purchase luxury beauty items at a fraction of the retail cost.
JAL International In-flight Shopping Online
Checking the JAL Shop website is essential. It often features online-exclusive campaigns or limited-time items that you might miss if you only look at the seat-back catalog.
JAL International In-flight Shopping Pre-order
This is the ultimate hack for in-flight shopping. Pre-ordering ensures you don’t face the disappointment of “Out of Stock” signs, especially for high-demand items on popular routes.
JAL International In-flight Duty Free
JAL’s duty-free selection saves you the hassle of rushing through airport stores. Shopping from the comfort of your seat, with exclusive airline pricing, is a luxury that every international traveler should take advantage of.
