May 9, 2025 | Culture / Shopping
A Quiet Morning in Hamacho with a Special Pair
On the sunny morning of May 9, 2025, I headed to New Balance T-house in Nihonbashi Hamacho, Tokyo. That day marked a celebration for New Balance fans — the release of a special collaboration model: the thisisneverthat × New Balance Made in UK U991v2, honoring the brand’s annual “Grey Days”.
Located between Kiyosumi-Shirakawa and Ningyocho, the area exudes a nostalgic charm, full of small cafes, stylish boutiques, and a peaceful atmosphere. Rather than a typical flagship, T-house feels like a creative space, blending sneakers and art installations seamlessly.
Perfect for Grey Days — The Refined U991v2
The highlight of the visit was the UK-made U991v2 collaboration with thisisneverthat. The upper features varying tones of gray layered beautifully, achieving a refined and futuristic look. The moment I saw it displayed, I knew it was something special.
Trying it on confirmed my instincts. The shoe fits snugly around the arch and heel, with the premium build you’d expect from a UK model. Since the toe box is slightly narrow, I sized up from my usual US9 to US9.5 — a decision I didn’t regret. The fit was perfect, even with thicker socks.
A Timeline of 1300JP: An Archival Showcase
Another unforgettable aspect was the archive display of New Balance 1300JP. From the original 1985 release through 1995, 2000, 2005, up to the latest 2025 edition, eight models were showcased side by side. The 2025 version, placed on traditional tatami mats, radiated the elegance of what sneakerheads call the “Rolls-Royce of sneakers”.
Staff That Share the Passion
The staff were friendly, informed, and deeply passionate about New Balance. Conversations about the construction of the U991v2 or stories behind past 1300JP releases made this visit feel like a personal guided tour through sneaker history.
Payment Options and Point Perks
Payments were hassle-free — they accepted cash, credit cards, PayPay, Rakuten Pay, and more. You can also earn both New Balance Members Points and V Points (formerly T Points), so make sure to bring your cards or apps if you’re collecting.
Pair Your Visit with a Local Café or Udon
After visiting T-house, stroll to nearby spots like Taniya for authentic Sanuki udon, or relax at a minimalist café in Kiyosumi. This blend of quiet tradition and modern design makes the area and the store worth exploring — even if you’re not a sneakerhead.
Why I’ll Return — The Energy and Inspiration
New Balance T-house is more than a retail experience. It’s an inspiring space filled with curated displays, passionate staff, and a sense of culture. I left not just with a rare pair of sneakers, but also with the urge to return for the next Grey Days drop.