Hello Photomo readers, CityNomix here. While my days are often spent navigating the world of digital marketing, my weekends are dedicated to exploring cities, camera in hand. Through Photomo, I aim to share the cultural gems I unearth, offering a unique perspective on “Walk, Shoot, Write.” This time, I’m taking you to a special record shop in London’s Soho, a true melting pot of music and fashion.
A Hidden Haven for Music Lovers in Bustling Soho
It was 7 PM on Friday, November 17th, 2023. Soho, London, was buzzing with pre-weekend excitement and energy. As I strolled along the cobbled streets, my destination was Rough Trade Vintage, rumored to be tucked away in the basement of the rag & bone apparel store. I’d known of its existence, but discovering it beneath such a fashionable establishment felt like uncovering a well-kept secret.
A discreet yet distinct black sign marked the entrance, beckoning me down a flight of stairs. It felt like an invitation to a clandestine club, and my anticipation grew. The moment I spotted that sign, my journalistic instincts kicked in – this was a story I had to share with Photomo’s audience.
An Analog Paradise Unveiled: Inside Rough Trade Vintage
A Harmony of New and Pre-Loved Vinyl
Descending the stairs, I entered a space that was pure bliss for any music aficionado. About half of the basement area is dedicated to Rough Trade SOHO, with record sleeves adorning the walls like pieces of art. The air was cool, carrying a faint, pleasant scent of old paper and ink, creating a uniquely calm atmosphere.
The selection was roughly 40% new releases and 60% pre-loved records. That word, “pre-loved,” sent a thrill through me. If you’re on the hunt for London used records, this spot is a must-visit. The new section showcased the latest releases and buzzing indie bands, offering a snapshot of the current music scene.
An Unexpected Encounter with Cassette Tapes
Then, by the counter, I noticed something truly special: a section dedicated to cassette tapes! With the recent resurgence of analog formats, cassettes are making a comeback, but I hadn’t seen such an extensive collection in ages. There were many Beatles tapes, though their collector’s item status meant they came with a hefty price tag. Cassettes hold a strange charm – novel for the digital generation and deeply nostalgic for analog natives like myself.
CityNomix’s Crate-Digging Adventure: Hopes, Realities, and a Small Victory
The Ghost of Oasis and a Paul Weller Find
With a racing heart, I began to meticulously browse the used record bins. My primary target: early Oasis singles, the holy grail of Britpop. And there it was – a 7-inch single of “Supersonic”! My excitement, however, was quickly tempered by the price. Being in the heart of Soho, rare items understandably command a premium. With a sigh, I decided to pass on it this time. This, I reminded myself, is all part of the authentic record-hunting experience.
I also scanned the new arrivals, but most were titles I’d already acquired elsewhere, so no new discoveries there. Undeterred, I returned to the used section, and then, amidst the cassettes, I spotted a Paul Weller single. Now, that was a rare find! For anyone exploring London records and cassette tapes, this was a gem. I snatched it up without hesitation and headed to the till. A modest, yet satisfying, haul.
An Hour of Exploration and Eagerness for More
In the end, I spent about an hour exploring the store, and my only purchase was the Paul Weller cassette. Yet, there was no disappointment. Instead, I felt a sense of fulfillment from discovering such a captivating record shop in the vibrant heart of Soho. It was a glimpse into the profound depths of London’s music culture.
Why Rough Trade Vintage Deserves a Return Visit: CityNomix’s Top Takeaways
While Rough Trade is often associated with new releases, the Soho branch stands out for its impressive selection of used records. This is a unique appeal of Rough Trade Vintage. Furthermore, the fact that they also stock used cassette tapes is a delightful surprise for music fans. It’s truly a treasure trove of analog media.
However, given its prime location in central Soho, stock likely turns over very quickly. Finding those hidden gems will require frequent visits and a keen eye. This isn’t a drawback, but rather part of the thrill – it always offers the excitement of a treasure hunt. That’s precisely why I’m already planning my next visit.
It’s more than just buying music; it’s about immersing yourself in the space, admiring the artwork, and discovering new sounds or reuniting with old favorites. As a Soho shopping recommendation, Rough Trade Vintage undoubtedly earns its place on any music lover’s list.
Store Information and Getting There
I highly recommend Rough Trade SOHO to all music enthusiasts, record collectors, and anyone seeking a unique shopping experience in London. I’ll certainly be returning to this subterranean sanctuary on my next trip to London. I’m already excited about the sonic discoveries that await.
Official Website: https://www.roughtrade.com/
Google MAP:
When you find yourself in London, be sure to seek out your own sonic treasures at Rough Trade SOHO. An unforgettable experience awaits.