A Cultural Landmark for Music Lovers in the Heart of Brick Lane
On a cloudy November afternoon in London, I found myself drawn to Rough Trade East, nestled just off Brick Lane. This is no ordinary record store—it’s a music hub that doubles as a record label and a cultural venue.
For fans of indie, alternative, and all things vinyl, Rough Trade East is truly sacred ground. In this article, I’ll share what makes it so special—through words, photos, and sound.
Where New Music Comes Alive
The space is large and inviting, with well-stocked listening stations and an impressively curated collection. The stock is about 90% new records and 10% used, and many of the new releases feature Rough Trade exclusive editions.
Genres span rock, pop, indie, punk, and beyond, making it a go-to destination whether you’re crate-digging or looking for today’s hottest vinyl.
Digging for Records With a Pint in Hand
Rough Trade East blends shopping and chill perfectly. Grab a coffee or beer and browse at your own pace. The open layout, casual seating, and cultural touches—including the artfully decorated restroom—make it a true lifestyle space.
What I Bought – Thus Love “All Pleasure”
My pick-up from this visit was “All Pleasure” by Thus Love. It had been named Rough Trade’s Album of the Month for November 2024, and was featured front and center in the store.
This record channels 90s Britpop guitar energy and evokes bands like Arctic Monkeys. After just one listen, I knew I had to take it home. The exclusive packaging was a nice bonus.
🛒 View the album on Rough Trade’s official site
Rough Trade: More Than Just a Store
Beyond the shop floor, Rough Trade is a label that has championed artists like The Strokes from their earliest days. Founded in 1976, it has played a pivotal role in shaping UK’s punk and indie scenes.
There are several Rough Trade locations in London:
- Rough Trade East (this article)
- Rough Trade West (Notting Hill)
- Rough Trade Soho (Oxford Street)
- Rough Trade Ladbroke Grove (former location)
Each store is unique, but all foster a sense of community and cultural exchange.
How It Compares to Other Record Stores in London
| Store | Highlights |
|---|---|
| Rough Trade East | All-rounder with events, exclusives, and lounge space |
| Sister Ray (Soho) | Strong rock selection with fast-moving stock |
| Phonica Records | Specializes in dance, house, and DJ-friendly vinyl |
What sets Rough Trade East apart is its ability to appeal to both casual visitors and hardcore vinyl heads—and to keep them lingering longer than expected.
Visitor Tips
- 🕐 Best Time to Visit: Morning or early afternoon (Weekends can get crowded)
- 📍 Location: Rough Trade East Old Truman Brewery, 91 Brick Ln, London E1 6QL UK
- 🌐 Official Website
Record Stores We Visited in London
- Rough Trade East (Brick Lane)
- Sister Ray (Oasis-related shop)
- Reckless Records (Berwick Street)
- Fopp (Covent Garden)
- Phonica Records (Soho)
- Rough Trade West (Notting Hill)
- Third Man Records (Jack White's Label)
- Rough Trade Vintage (Vintage Cassette Finds)
- Music & Video Exchange (Notting Hill)
→ Full Guide: London Record Store Hunting
This article is based on a visit to Rough Trade East on November 18, 2023.