Chasing London’s Groove: CityNomix Invites You on a Soulful Record Hunting Expedition
Hello, this is CityNomix from Photomo. My days are usually spent strategizing in the world of digital marketing, but once I step away from the office, I transform into a traveler, camera in hand, wandering through cities 国内외, seeking out the unique cultural pulse of each place. “Walk, Shoot, Write”—that’s my creed, and the core of the experiences I wish to share with you through Photomo. Music, in particular, is an indispensable compass on my journeys, a constant source of inspiration. And what, I ask, allows one to feel that musical experience most intensely? Surely, it’s the analogue record, each one imbued with its own story.
This time, I invite you on a record hunting journey in London, one of the world’s foremost music cities. This city, where historical masterpieces were born, still boasts numerous record shops brimming with a love for music, warmly welcoming explorers like us. Why records, in London, now? It’s not merely to indulge in nostalgia. In our predominantly digital age, the感動 (kandō – deep impression) derived from deliberately engaging with physical media, the beauty of jacket art, the thrill of dropping the needle, and above all, the unexpected encounters with shop owners and fellow collectors—all these resonate deeply with Photomo’s ethos of conveying “experiences, not records; sensations, not the mundane.”
In this pillar page, I will introduce you to the gem-like record shops in London that I’ve personally visited and been profoundly moved by, sharing their unique characteristics, charms, and my own raw experiences (sometimes including a few minor mishaps!). From a cultural hub in Brick Lane to a sacred site for Oasis fans, a shop exploding with Jack White’s worldview, and the forefront of indie music. If this journey piques your intellectual curiosity and inspires you to take that next step—be it a trip to London or a new exploration in music—nothing would bring me greater joy. So, come along with CityNomix, and let’s dive into the deep, swirling vortex of London’s record culture.
Why Vinyl in London, Now? The Analogue Resurgence and the Quest for ‘Experience’
In an era where the digital wave has swept the globe and music is readily accessible through streaming, the warmth and texture of analogue records—vinyl—are, paradoxically, captivating more and more people. In recent years, the global vinyl market has continued to expand, a phenomenon one might call an “analogue renaissance.” So, why are people drawn to vinyl now? And why should London be the destination for this quest?
Firstly, vinyl offers more than just “sound recordings”; it provides the “joy of ownership” and an “experience.” The large-format jacket art is a work of art in itself, allowing one to connect with the creators’ intentions embedded in lyric sheets and inner sleeves. The ritual of placing a record on the turntable and dropping the needle offers a dedicated time to engage earnestly with music. This physical tactility and deliberate effort, unattainable through streaming, become spices that deepen the appreciation of music. Perhaps it’s because I, in my digital marketing world, constantly pursue optimization and efficiency, that I find a contrasting, profound human richness and intrinsic value in this seemingly inefficient analogue pursuit.
And as the stage for this vinyl-seeking journey, London possesses unparalleled allure. This city has birthed countless era-defining artists like The Beatles, The Rolling Stones, The Sex Pistols, Queen, Oasis, and Coldplay, and continues to exert immense influence on the global music scene. It’s the birthplace of the punk movement, the ground where Britpop blossomed, and a fertile soil where new music trends constantly emerge. Walking through the city, you encounter sites of legendary live houses and recording studios, feeling as if you’re touching music history itself.
London’s record shops are archives of this music history and, simultaneously, active hubs of contemporary culture. In venerable second-hand専門店 (senmonten – specialty store), you might find a long-out-of-print rare gem or reunite with a record you adored in your youth. Meanwhile, independent shops offer chances to discover groundbreaking sounds from new talents or collector’s items like limited editions. Most importantly, these places gather music lovers, and from conversations with knowledgeable staff or like-minded customers, new discoveries and inspirations often arise. This is a human-centric interaction filled with warmth, entirely different from the algorithmic recommendations of digital music experiences.
Each shop I visited on this trip operated with its own unique personality and philosophy. For instance, some, like Rough Trade, have a rich history as a label and actively foster music culture through in-store gigs. Others, such as Sister Ray and Reckless Records, are cherished by fans as sacred grounds for specific genres or artists. Then there are spaces like Third Man Records, permeated by an artist’s fierce aesthetic, or Phonica Records, catering to niche demands for cutting-edge electronic music and cassette tapes. This diversity is the richness of London’s record scene and the charm that keeps explorers like us endlessly fascinated.
Photomo’s theme of “Walk, Shoot, Write” is the very essence of this record hunting journey. Walking the city streets in search of an unknown record shop, capturing a captivating jacket or storefront with a camera, and putting into words the感動 (kandō) and discoveries made there. It’s more than mere “shopping”; it’s a recording of an “experience” that fully engages the five senses. And that experience, even with unexpected incidents—like misplacing my credit card at FOPP or narrowly missing out on a cassette tape at Music & Video Exchange—becomes an unforgettable page in the travelogue. I believe it is these real experiences that move the hearts of you, our readers, and empower you to take your next step.
In the sections that follow, I will carefully unravel my specific experiences at these fascinating London record shops, one by one. The atmosphere of each store, their selections, what I felt, and what I found there. Please enjoy these fragments of London’s music scene, captured through the unique lens of CityNomix.
【Main Story】A Journey Through London’s Record Hunting Landscape
Alright, from here on, I’ll be sharing detailed accounts of my experiences at the exceptional record shops I discovered while treading the streets of London. You’ll get a feel for each shop’s unique atmosphere, its exhilarating selection, the unforgettable moments I encountered, and even a few amusing anecdotes. I hope you can sense the real, vibrant pulse of London’s vinyl culture as captured through the Photomo lens.
Rough Trade East – The Pulse of Brick Lane, Where Culture is Born
On a November day, with a cloudy sky casting a characteristically London mood, I opened the door to Rough Trade East, nestled in a corner of East London’s trendsetting Brick Lane. This place is more than just a record shop; it’s a veritable “music transmission base.” Since its founding in 1976, it has spearheaded the post-punk and UK rock scenes, launching countless indie bands like The Strokes, and it strongly emanates the spirit of the legendary Rough Trade label.
Stepping inside, the spaciousness is immediately striking. New releases make up about 90% of the stock, with the remaining 10% being used. The abundance of Rough Trade-exclusive new releases is a treat for fans. A diverse lineup, primarily rock, pop, and indie, but transcending genre boundaries, greets you. The back of the store houses a cafe space and a stage for live performances. On the day I visited, many music fans were chatting over beers or intently listening to records at the listening stations. From the past album art designed into the floor to the playful artwork adorning even the toilet wallpaper, the Rough Trade identity permeates every corner. It’s a space that truly embodies music culture itself.
What captured my heart that day was an album by Thus Love titled ‘All Pleasure.’ It had been selected as Rough Trade’s “Album of the Month” and was prominently featured in the store. I was instantly drawn to its guitar riffs reminiscent of 90s Britpop and a sound دهه (dokoka – somewhere) recalling Arctic Monkeys. After a listen, I decided to buy it immediately. The exclusive packaging also satisfied my collector’s urge. This is the true joy of “digging” in a record shop. Unexpected encounters with great music are the best spice of any journey.
From a Photomo perspective, Rough Trade East is a treasure trove of subjects. The vast interior, the neatly arranged records, people engrossed in listening, and the palpable energy if a live show is on—every angle is picturesque. The large windows ديسمبر (desembarasu – let in) natural light, and the wall-to-wall record jackets are minimalist and beautiful, even in monochrome. This isn’t just a place to buy records; it’s a place where you can feel like you’re witnessing the birth of music. If you want to feel the “now” of London’s music scene, it’s an unmissable sanctuary.
For a more detailed account of my experience at Rough Trade East, the shop’s atmosphere, and the record I purchased, please read this article.
My Recommended Record Store to Visit During Your London Trip – Rough Trade East
Sister Ray – Oasis Fan Mecca, Where Rock’s Soul Resonates on Berwick Street
On the afternoon of November 13, 2024, as a light rain drizzled, I stood on Berwick Street in London’s SOHO district. This street holds special meaning for rock fans worldwide as the location where Oasis’s iconic album ‘(What’s The Story) Morning Glory?’ cover photo was shot. With Oasis having reformed last year and a world tour on the horizon, visiting this sacred site, fueled by my passion for the band, was a long-held dream. And the long-standing record shop featured in that very cover photo is none other than Sister Ray.
This was my fourth visit to Sister Ray since my first in 2000. Its charming facade and the window displays, brimming with a love for music, never fail to captivate me. The ground floor is mainly CDs, with an impressive wall-to-wall display. You’ll find discounted new CDs near the counter, and the used section occasionally yields rare promotional items. However, Sister Ray’s true essence lies in its basement, the analogue record floor. Both new and used records are meticulously organized by artist, making them very easy to find. The new stock, in particular, is extensive, allowing you to lose yourself in a sea of vinyl for hours.
Naturally, the Oasis section was my first stop. As hoped, I had another encounter with precious promo LPs. A one-sided 12-inch promo of “Acquiesce” (RKID74T) distributed for the remaster of ‘(What’s The Story) Morning Glory?’ and a 12-inch promo of “Stand by Me” for the ‘Be Here Now’ remaster. The thrill of discovering these was the epitome of treasure hunting. Furthermore, fateful encounters with four Liam Gallagher solo 7-inch singles and the first analogue pressing (180-gram heavyweight) of The Smashing Pumpkins’ ‘Rotten Apples: Greatest Hits’—an album I’d listened to obsessively around the same time as Morning Glory—left me utterly elated.
From a Photomo perspective, Sister Ray’s history and aura are perfect subjects. Recreating the Oasis cover shot angle on Berwick Street is a must, but so too are the dimly lit record shelves inside, the focused gazes of people browsing, and interactions with the friendly staff. All of it symbolizes SOHO’s music culture. The feeling of being enveloped by records in the basement is a special experience unique to visitors. This is a “treasure trove of music” that not just Oasis fans, but all music lovers, should visit.
For a detailed report on my Oasis pilgrimage to Sister Ray and the moving encounters with records, please see this article.
[London Music Journey] Unearthing Records at Oasis Holy Land Sister Ray! A Record of Limited Editions and Reunions
Reckless Records – Berwick Street’s Other Icon, a Haven for Used Vinyl Digging
While Sister Ray stands as an undisputed institution on the Oasis holy ground of Berwick Street, directly opposite lies another venerable establishment, Reckless Records. On November 2, 2024, under a typically British cloudy sky, I found myself drawn to this shop’s colorful facade. In contrast to Sister Ray’s more somber atmosphere, Reckless Records exudes a pop and bright impression. This very contrast seems to narrate the diversity of Berwick Street’s music culture.
Upon entering, a section of new records, neatly organized by genre, immediately catches the eye. During my visit, I stumbled upon Coldplay’s newly released album ‘Moon Music,’ which I promptly secured as a travel memento. Above the new record shelves, even rarer LPs were displayed, like exhibits in a small museum. However, the true essence of Reckless Records lies in the vast expanse of used records beyond. Over 70% of the stock is pre-owned, encompassing not just vinyl but also CDs and cassette tapes. The wall-to-wall display of jacket art is breathtaking, and one could easily spend hours meticulously browsing each item.
After several tens of minutes of dedicated “digging,” I finally unearthed a coveted piece: a 12-inch analogue single of “One Love” by The Stone Roses, a defining band of the 90s UK rock scene. This 45 RPM pressing, known for its superior sound quality, was a truly serendipitous find. The allure of Reckless Records lies in this abundance of used vinyl and the dynamic, ever-changing stock. The thrill of “what was here yesterday might be gone today, and what isn’t here today might appear tomorrow” is palpable. Furthermore, the system where record sleeves are displayed, with the actual vinyl kept safely behind the counter for you to receive in good condition, is a reassuring touch for buyers.
From a Photomo standpoint, Reckless Records’ vibrant and pop exterior adds a splash of color to SOHO’s street photography. Inside, the kaleidoscopic vista of record jackets creates a scene where a “love for music” is evident in every frame. The sight of people diligently sifting through used LPs and the display cases of rare records are also uniquely charming subjects. It’s a place where you can experience Berwick Street’s music scene from a different angle than Sister Ray. For those looking to dive deep into the world of used records, this is a highly recommended stop.
For the exciting details of my record hunting adventure at Reckless Records and the treasures I found, please refer to this article.
[London Record Exploration] A Journey to Find Oasis, Coldplay, and Stone Roses at Berwick Street’s Champion, Reckless Records
FOPP London – A New Vinyl Paradise, Serendipitous Finds and Heartwarming Surprises
On the afternoon of November 12, 2023, I was strolling down Earlham Street in central London, heading towards the highly-rated “Monmouth Coffee Company.” Suddenly, a uniquely designed building at a street corner caught my eye. Its doors perpetually open, the shop was named FOPP. Though I hadn’t planned to visit, its magnetic allure drew me in, and I found myself in a true music lover’s paradise.
Stepping inside, one is immediately greeted by walls lined with new records. From new releases to timeless classics, records of all genres—rock, pop, jazz, soul, electronica—are recommended with palpable enthusiasm. It feels like floating in a sea of music. The CD selection is also extensive, and further in, a vast array of band T-shirts is on display. The basement is packed with DVDs and books. Ascending to the second floor reveals an even more astounding sight: an overwhelming flood of new vinyl. I was particularly impressed by the comprehensive Coldplay section. Almost all their studio albums, from early works to the latest, were available—I even found LPs I’d been searching for for years. It was a truly पांचों इंद्रियों को उत्तेजित करने वाला (paanchon indriyon ko uttejit karne wala – stimulating all five senses) experience.
Then, glancing at the ‘F’ section, I spotted Foo Fighters’ ‘Wasting Light’—not just any copy, but the 45 RPM heavyweight edition! It felt like destiny. I ended up purchasing four Coldplay albums and the Foo Fighters heavyweight. These records became cherished mementos of my London trip. But my FOPP experience didn’t end there. After leaving, I realized at another store that my credit card was missing. Panic! Tracing my steps, I figured I’d left it at FOPP. Rushing back, I found a staff member holding my card, waiting for me! Their kind words, “Enjoy London!”, made my impression of the city even more wonderful.
From a Photomo perspective, FOPP’s unique corner building is an interesting subject in itself. Inside, each floor offers different media, and the sheer volume and passionate displays are inspiring to photograph. The second-floor new vinyl section, with its overwhelming stock, can be captured with a wide-angle lens or by zooming in on specific artist sections. Above all, the warmth of the FOPP staff is part of the “experience” worth documenting. For anyone broadly searching for new records, this is an absolutely recommended, fantastic shop.
For the full story of my moving encounters with records at FOPP London and the heartwarming episode, please check out this detailed article.
FOPP London Experience: A Haven for New Vinyl! Got Analogue LPs by Coldplay and Foo Fighters
Phonica Records – SOHO’s Inner Sanctum, A Journey of Discovery with Unfamiliar Sounds and Cassette Tapes
In the heart of London, the SOHO district, just off the main bustle on Poland Street, lies Phonica Records, exuding a quiet yet definite presence. On the evening of November 17, 2024, as SOHO began to fill with its unique post-work and tourist buzz, I found myself stopped by the shop’s window, where record jackets were displayed like an art gallery. Specializing in electronic music but stocking a wide range of genres, old and new, this store is a veritable mecca for DJs, avid music collectors, and seekers of new musical encounters like myself.
There are two distinct reasons I make a point to visit Phonica Records every time I’m in London. First, their excellent selection of new cassette tapes. They feature many cutting-edge works from independent labels, often leading to fresh discoveries of “music I never knew existed!” Second is their rich lineup of quality used records. While new stock has increased recently, the allure of finding hidden gems among their used vinyl remains strong. Furthermore, a well-equipped listening station and incredibly friendly staff, who often proactively offer, “Would you like to listen to that?”, provide an environment for unhurried musical immersion.
On this visit, it was the cassette tapes that truly captured my attention. From a showcase near the entrance, resembling a jewelry display, I picked out “Gurum Triads” by Dane Law & Chants. I was unfamiliar with them, but their novel approach—improvisational performances using acoustic guitar samples processed through self-developed software, layered with self-sampled beats and live drums—created a soundscape aptly described as “futuristic chamber jazz.” I also made an impulse “jacket buy” of Text Chunk’s “New Reality,” whose Gundam-esque mechanical design housed an equally cool, edgy electronic beat. I did leave one mixtape behind, a small regret reminding me that musical encounters are truly once-in-a-lifetime.
From a Photomo viewpoint, Phonica Records’ window display is a fantastic photographic subject. Inside, the minimalist yet tastefully arranged records and cassette tapes exude a unique aesthetic. The colorful and diverse designs of the cassette tapes in their showcase are particularly eye-catching. People engrossed in music at the listening stations are also a signature sight. In the midst of SOHO’s liveliness, Phonica Records, pursuing its own distinct musical world, is a must-visit for any adventurous traveler seeking new auditory experiences.
For a deeper dive into my stimulating encounters with cassette tapes at Phonica Records and a closer look at the shop’s interior, this article explores its charms in full.
[London SOHO] Record Sanctuary! A Journey to Discover Unknown Music and Cassette Tapes at Phonica Records
Rough Trade West – Notting Hill Dusk, An Unexpected Encounter with a Live Performance
On the evening of November 11, 2023, my first day in London. After a somewhat challenging journey from Heathrow via the Underground (hauling a heavy suitcase up and down stairs at stations without elevators was tougher than anticipated!), I finally checked into my Notting Hill hotel. With some daylight still remaining, I decided to take a stroll towards the famous Portobello Market. Along the way, it struck me: “Wait, isn’t Rough Trade West near here?” My heart filled with anticipation, I quickened my pace.
About a 15-minute walk from the hotel, the iconic sign came into view: Rough Trade West. However, as I approached, the atmosphere felt different. The shop was unusually crowded, and a sign at the entrance read, “SOFY IN-STORE LIVE TODAY”! I had stumbled upon an in-store performance by London-based artist SOFY. Her acoustic guitar and clear vocals perfectly embodied the current London vibe. The incredibly close proximity between artist and fans, an intimacy unattainable at larger venues, was the epitome of the local music scene’s charm. I still have a small regret about hesitating to ask for an autograph after the show (haha).
Composing myself, I explored the shop. The ground floor was entirely new vinyl, showcasing Rough Trade’s typically minimalist and sophisticated display. The basement was dedicated to used records. While the selection wasn’t bad, it felt a bit wanting compared to SOHO’s stalwarts, to be honest. However, for an establishment in Notting Hill offering both new and used records, it’s a valuable presence. I didn’t buy anything that day, but the wonderful experience of SOFY’s live performance was more than enough.
From a Photomo perspective, Rough Trade West is the perfect place to capture “serendipitous encounters.” The energy of an in-store gig, the intimate interaction between artist and fans—all ideal for documentary-style shooting. The shop’s exterior and the atmosphere of the street leading to Portobello Market also offer colorful and charming Notting Hill subjects. If you plan to visit, checking their event schedule on the official website is highly recommended. Unexpected musical encounters are the best spice of travel, and Rough Trade West truly embodies this.
For more on this unexpected live experience at Rough Trade West, a look inside the shop, and my little regret (lol), please read this article.
[London Music Experience] Encountered SOFY’s In-Store Live at Notting Hill’s Rough Trade West! Unexpected感動 (Kandō) and Record Hunting Tips
Third Man Records London – SOHO’s Yellow Shockwave, Immersing in Jack White’s Universe
Garage rock is one of my musical roots, and its icon, Jack White, founded Third Man Records. Their London store was a must-visit for me. On November 17, 2023, a cloudy afternoon at 3 PM, I found it in SOHO, London’s fashion and cultural hub, very close to the stylish select shop “End.” What hit my eyes was a facade so vibrant, “gaudy” would be an understatement: a brilliant yellow. This unforgettable, intense impact is the very identity of Third Man Records.
Stepping inside, the space, true to its exterior, was predominantly yellow. Records lined the walls densely, and original merchandise was displayed everywhere. The unique scent of analogue records and the sheer volume of visual information instantly captivated me. The store felt less like a mere record shop and more like a base for transmitting the entire Third Man Records culture. The staff were friendly and clearly passionate about music.
A major draw of Third Man Records London is its extensive stock of recordings from the label. If you’re looking for 7-inch records, this place is heaven. After much deliberation, I chose four 7-inch singles by The White Stripes, capturing their early raw energy, and one by Beck. Then, as I headed to the counter, a solo Jack White cassette tape (in a vivid light blue design!) caught my eye, and I bought that too. Their commitment to cassette tapes, alongside vinyl, showcases a dedication characteristic of Third Man Records.
From a Photomo viewpoint, Third Man Records London is a space bursting with such strong character that every corner is photogenic. The striking yellow exterior, the yellow-themed interior, walls of records, and well-designed original goods—there’s no shortage of subjects. The shelves of 7-inch records, with their colorful labels, are particularly appealing. For any music fan wanting to feel the authentic breath of rock and roll or touch Jack White’s aesthetic, this is a special place where you can lose track of time.
For the thrilling details of my experience at Third Man Records London and the soul-stirring items I acquired, I’ve passionately recounted them in this article.
[London SOHO] Third Man Records London Visit: A Journey into Jack White’s World of Record Hunting
Rough Trade Vintage (Rough Trade Vintage) – Where Fashion Meets Music in a Subterranean Hideaway
SOHO in London is an electrifying area where not just music but also cutting-edge fashion converges. On the evening of Friday, November 17, 2023, around 7 PM, amidst the pre-weekend buzz, I navigated SOHO’s cobbled streets towards Rough Trade Vintage (Rough Trade SOHO), said to be discreetly located in the basement of the apparel shop “rag & bone.” The unexpectedness of finding a record store beneath such a fashionable establishment was quite the discovery. A modest yet distinct black sign, like an entrance to a secret hideout, beckoned me.
Descending the stairs revealed a haven for music lovers. About half the space is Rough Trade SOHO’s sales floor, with record jackets adorning the walls like art. The air was cool, a mix of old paper and ink creating a unique, calm ambiance. New items constituted about 40% of the stock, with the remaining 60% being used records. While Rough Trade is often associated with new releases, this SOHO branch stands out for its extensive selection of used vinyl. And, by the counter, a cassette tape section! The Beatles tapes were prominent, though rather pricey, likely collector’s items.
Suppressing my excitement, I began to meticulously browse the used record shelves. My target: early Oasis singles, a Britpop treasure. I spotted a “Supersonic” 7-inch, but its price was steep. A small Paul Weller single cassette from the used section became my modest but definite prize. Given its prime SOHO location, stock turnover is presumably very fast. Finding a gem requires frequent visits and diligent searching.
From a Photomo perspective, Rough Trade SOHO’s charm lies in its “hidden gem” feel and the “contrast of old and new.” The surprising location in an apparel shop’s basement, the dimly lit record shelves, and the display of vintage-looking cassette tapes all contribute to a unique atmosphere. It’s a space where fashion and music merge, quintessentially SOHO, and well worth capturing. This is a treasure trove of analogue media, constantly offering the thrill of a hunt.
For more details on my record hunting at Rough Trade SOHO (Rough Trade Vintage) and the atmosphere of the shop, please see this article.
SOHO’s Underground Sound Treasury – A Journey to Find Vintage Records and Cassettes at Rough Trade Vintage
Music & Video Exchange – Notting Hill’s Stalwart, Where Memories and Deep Dives Intersect
Notting Hill in London. Known for its colorful houses, Portobello Market, and as the setting for the film ‘Notting Hill,’ this area holds a special place in my heart since my student days. It was then, fueled by an obsession with Oasis, that I first visited and, relying on a hotel phone book, found Music & Video Exchange. The excitement of heading there in search of rare Oasis records marked the beginning of my long association with this shop.
On the evening of Saturday, November 11, 2023, I stood before it again. The vivid red sign was unchanged from memory, but the former empire of used music media, once boasting over five locations in Notting Hill, has now shrunk to this single store and a few affiliates. The passage of time is undeniable. Yet, looking up at that red sign still makes my heart leap, because the “joy of discovery” I once experienced here vividly returns.
Stepping inside is like diving into a sea of used records. Wall-to-wall LPs are an impressive sight, with CDs and cassettes also abundant, covering all genres. In my student days, I scoured this place for promotional and rare items. Finding Oasis one-sided promos or test pressings was an indescribable thrill. However, due to the recent record boom, unearthing such treasures has become more challenging. I searched diligently for about an hour on this visit but didn’t find “the one.” Adding to this, I spotted an early Coldplay cassette, hesitated for a moment, and another customer snatched it up—a small but poignant regret. The lesson: if you see something you like here, grab it immediately.
From a Photomo perspective, Music & Video Exchange’s red sign and the mountains of records inside are iconic elements of the Notting Hill landscape. The historic storefront, countless record spines, and the sight of people earnestly searching for LPs—all narrate the flow of time and an enduring love for music. Even if you don’t find your target record, there’s a certain fulfillment in just being in this space. It’s because this place is not just a shop selling “things,” but is deeply connected to “experiences” and “memories” through music.
For the nostalgic details of my return to Music & Video Exchange and the realities of record hunting, I’ve chronicled them in this article.
Notting Hill’s Temptation: Searching for My Own London Music Trip Treasure at Music & Video Exchange
Summary of London Record Shops Visited
Here’s a summary of the unique shops I visited on my London record hunting journey. May this information aid your own music exploration and help plan your next visit to London.
| Name | Official Link | Address | Features |
|---|---|---|---|
| Rough Trade East | Official Site | Old Truman Brewery, 91 Brick Ln, London E1 6QL, UK | Cultural hub in Brick Lane. Primarily new stock (approx. 90%), many exclusive releases. Live space, cafe. Music-loving atmosphere. |
| Sister Ray | Official Site | 75 Berwick St, London W1F 8RP, UK | SOHO, Berwick Street. Oasis ‘(What’s The Story) Morning Glory?’ cover photo holy land. Rock-centric, good new & used selection. Promo finds possible. |
| Reckless Records | Official Site | 30 Berwick St, London W1F 0PS, UK (Address may differ from cluster; check official site) | SOHO, Berwick Street. Abundant used vinyl (over 70%). Pop exterior. Also CDs, cassettes. Fun for bargain hunting. |
| FOPP London | Official Site | 1 Earlham St, London WC2H 9LL, UK | Central London. Overwhelming new record selection. Strong back catalogue for popular artists like Coldplay. Also DVDs, books, band tees. Friendly staff. |
| Phonica Records | Official Site | 51 Poland St, London W1F 7LZ, UK | SOHO. Electronic music focus but all genres. Excellent new cassette tape selection. Rich used record stock. Good listening stations. |
| Rough Trade West | Official Site | 130 Talbot Rd, London W11 1JA, UK | Notting Hill. Mainly new records, used in basement. Frequent in-store gigs. Near Portobello Market. |
| Third Man Records London | Official Site | 1 Marshall St, Carnaby, London W1F 9BA, UK | SOHO. Jack White’s label store. Vivid yellow exterior. Label releases, 7-inches, limited editions, original merch, cassettes. |
| Rough Trade Vintage (Rough Trade SOHO) | Official Site | 50-54 Beak St, London W1F 9SJ, UK (Basement of rag & bone) | SOHO, basement of apparel store “rag & bone.” 60% used records. Also vintage cassette tapes. A hidden gem. |
| Music & Video Exchange (Notting Hill) | Official Site | 38 Notting Hill Gate, London W11 3HX, UK (Cluster article suggests consolidation; check official site) | Notting Hill’s long-standing used store. Massive stock of used LPs, CDs, cassettes. Was a haven for promo/rare finds, though current situation may vary. |
*Store information, especially addresses and business formats, may change. Always check official websites for the latest details before visiting.
Conclusion: A Tapestry of Sound and Memory Found on London’s Streets – Your Journey Starts Here
Walking the cobbled streets under London’s sky, opening the doors of one record shop after another—this journey transcended the mere act of searching for music media. It was an “experience” in itself: touching the profound depths of this city’s rich musical culture, engaging in a dialogue with my own memories and senses, and thrilling at new discoveries.
The nine record shops introduced here each possess unique personalities and philosophies, offering different stimuli and感動 (kandō) to their visitors. The independent spirit and passion for cultural dissemination shown by the various Rough Trade outposts. The historical ambiance of SOHO, home to Sister Ray and Reckless Records, and the enduring soul of UK rock, typified by Oasis. The overwhelming stock and unexpected heartwarming interaction at FOPP. The cutting-edge selection and spirit of sonic exploration at Phonica Records. The fierce aesthetic and rock and roll energy of Third Man Records. And the distinct atmosphere of Music & Video Exchange, a blend of nostalgia and the thrill of the hunt.
What became evident through these experiences is how London, as a city, has embraced and nurtured a diverse range of musical values. New and used, major and indie, rock and electronic, analogue records and cassette tapes—all forms of music are equally respected, loved, and shared. This, I realized anew, is the splendor of London’s record scene. And it resonates with Photomo’s spirit of “unearthing and transmitting diverse cultures.”
As a digital marketer, I deal with data daily, pursuing efficiency and optimization. However, this record hunting trip in London was, in a way, the antithesis of my everyday life: inefficient, serendipitous, and for that very reason, brimming with human richness. Walking the city for a single record, meticulously searching shelves, listening, exchanging words with staff and other customers—the entire process was etched in my heart as an irreplaceable “experience.” There were minor mishaps, like missing out on an autograph or a coveted LP, but even these are cherished travel memories.
If, after reading this article, you’ve become even slightly interested in London’s record shops or feel drawn to the charm of analogue media, then as CityNomix, nothing could make me happier. Photomo aspires to be more than just an information provider; we aim to be a trusted navigator that stimulates your intellectual curiosity and encourages your next step. I sincerely look forward to the day you find your own special record, an unforgettable musical experience, on the streets of London.
So, why not grab your camera and your curiosity, and begin your own “Walk, Shoot, Write” journey? London’s streets are overflowing with cultures yet to be discovered. And each of those encounters will surely enrich your daily life just a little, and vividly color your senses. I look forward to bringing you another story from another street corner in the next Photomo article.