Just up the slope from the Kagurazaka-shita intersection, you’ll find a building that exudes a traditional Japanese atmosphere. This is Kinozen, a legendary sweet parlor that is essential to the Kagurazaka experience. Passing under its noren curtain always brings a special sense of excitement.
I’m CityNomix. This October, I visited this beloved establishment twice to capture the changing seasons. Kinozen is more than just a cafe; it’s a cultural landmark that has overcome closure to welcome us back with its unchanging, authentic flavors.
While their famous Matcha Bavarois is a must, I want to highlight a hidden gem: Millet Zenzai (Awa Zenzai). If you haven’t tried it, you are missing out on a once-in-a-lifetime texture experience. Let’s dive into the world of exquisite Japanese sweets.
The Last Taste of Summer: October Shaved Ice
Even in October, Tokyo has days that retain the lingering heat of summer. Seizing this as an excuse, I went for my last shaved ice of the year.
Upon entering, the calm interior with its light wood ceiling and soft lighting instantly separates you from the hustle and bustle of the city. Once seated, you are welcomed with hot green tea and salty “pig crackers.”
This thoughtful balance of salty snacks to prepare your palate for sweets is a testament to their long-standing hospitality.
Rich Matcha Experience: Uji Kintoki
I ordered the vibrant “Uji Kintoki” (Matcha Shaved Ice). Kinozen’s matcha syrup is not just sweet; it has a profound bitterness and aroma that satisfies adult tastes. With a generous amount of coarse red bean paste (anko) in the center and chewy mochi balls hidden at the bottom, it was the perfect bowl to bid farewell to summer.
The Main Event: Millet Zenzai (Awa Zenzai)
Later in October, as the air turned crisp, I returned seeking warmth. My goal was the comforting traditional dessert, Zenzai.
A Unique Texture Experience
While the Chestnut Zenzai is a classic choice, I highly recommend the Millet Zenzai. It features steamed millet (awa) topped with smooth red bean paste.
The texture is shocking in the best way possible. It’s different from regular mochi; the millet grains pop slightly before melting into a sticky, chewy delight. The elegant sweetness of the smooth bean paste wraps around the rustic grain flavor perfectly. Paired with the side of salted kelp (shio-kombu), it creates an endless loop of sweet and savory bliss.
Takeout Culture & Matcha Bavarois
One of Kinozen’s strengths is its takeout quality. The refrigerated showcase at the entrance is lined with their signature Matcha Bavarois and Anmitsu.
The Matcha Bavarois is iconic. The intense matcha pudding, fresh whipped cream, and sweet red bean paste create a golden ratio of bitterness, richness, and sweetness. It’s perfect for enjoying a professional taste at home.
Practical Info & FAQs for Visitors
Here are some quick answers to common questions for those planning a visit.
Kinozen Current Status & Reopening
After a temporary closure that saddened many fans in 2022, Kinozen has successfully reopened (Kinozen Kagurazaka reopening) and is bustling with energy in 2025. It remains a beloved spot where tradition meets modern popularity.
Kinozen Menu & Prices
The menu ranges from 1,000 to 1,300 yen. Besides the year-round Matcha Bavarois and Anmitsu, seasonal items like Shaved Ice (summer) and Zenzai (winter) are available. With photo menus and plastic food samples outside, ordering is easy even for non-Japanese speakers.
Reservations & Waiting Time
Kinozen does not accept reservations. While lines can form on weekends, the turnover is relatively fast. Weekday mornings are the best time to visit to avoid crowds.
Kinozen Nogizaka Connection
If you search for “Kinozen Nogizaka,” you might find references to the idol group Nogizaka46. This is because Kinozen is mentioned in their song lyrics, making it a pilgrimage site for fans. It’s a unique place where traditional sweet lovers and pop culture fans coexist.
When you visit Kagurazaka, make sure to experience the heart of Japanese sweets at Kinozen.
Official site (instagram) : https://www.instagram.com/kinozen_official/
Google Map :
