An Unexpected Detour to Soho
My day in Margate, the seaside town in southeast England, wrapped up sooner than expected. The primary mission—acquiring some exclusive Stussy gear—was a success. But as the train carried me and my spoils back to London, I found myself with a rare gift: a free afternoon. After dropping my bags at the hotel, the question was what to do. For me, the answer is almost always the same. My feet, as if on autopilot, lead me to Soho.
I emerge into the vibrant chaos of Oxford Circus. This neighborhood, with its beloved record shops and independent brands, is a place I feel compelled to patrol whenever I’m in town. A typical route involves browsing for sonic treasures at Sister Ray, Reckless Records, and Phonica Records before checking the latest streetwear drops at End. Today, however, my first stop was already decided: the Adidas Originals London Soho store, a beacon of culture on the iconic Carnaby Street.
The Trefoil Glow on a Carnaby Night
Using the magnificent Tudor-style architecture of Liberty as my landmark, I navigated to the streets behind it. The evening was settling over London, and the city lights were beginning their gentle work. I spotted the familiar brick building, now transformed by a magical purple glow and festive illuminations. It occurred to me that this might be my first time seeing the store at night.
Last year, this was where I picked up a pair of the beautifully minimalist Samba DECONs. I remember being tempted by some striking colorways in the SPEZIAL collection but ultimately walked away with just the Sambas. This visit coincided with another new SPEZIAL drop. I’d heard whispers that Liam Gallagher was seen sporting a bag from the collection on his recent tour, which only heightened my anticipation. Seeking that perfect fusion of music and fashion, I pushed open the glass door.
In Search of Liam’s Ghost and the SPEZIAL Collection
The store’s industrial aesthetic greets you immediately—concrete floors, exposed ceilings. In the back of the ground floor, I found the SPEZIAL 25AW collection. Sneakers were displayed on the walls like art, and apparel was neatly arranged in glass cases. The collection’s raw yet refined worldview was captivating.
However, after a thorough search, I couldn’t find the bag Liam was supposedly using. Was it even part of this season’s collection? I cursed my fuzzy memory for a moment before shifting my focus to my other objective: the legendary Oasis collaboration. Was there any of it left?
A Glimmer of Hope on the Second Floor
With a mix of hope and trepidation, I headed upstairs. Tucked away in a corner, I found them—the pieces I was looking for. To be honest, I had expected a much larger display. But what I found was enough to chase away any disappointment. It was a small trove of treasure.
The first thing that caught my eye was a red ringer t-shirt, a colorway not released in Japan. The vibrant red of the three stripes and logos popped against the white fabric. Next to it was a grey sweatshirt, also exclusive to overseas markets. Both were absolute must-haves for any fan.
There was a light blue jersey as well, but it lacked any city-specific details like “LONDON,” which felt like a missed opportunity. Still, just finding these items here, at this moment, felt significant. Nearby, a display of retro-inspired Arsenal kits added to the atmosphere—a cool nod to the country’s deep-rooted football culture.
Finding Oasis x Adidas Overseas: The London Discovery
This visit solidified a belief: if you’re searching for the Oasis x Adidas collaboration, visiting a flagship store in the UK, especially this adidas oasis london store, is well worth the effort. Items that sell out instantly or are never even released in other regions might just be waiting here. The grey sweatshirt and red tee were perfect examples of the treasures you can find when you search for Oasis Adidas overseas.
How Long Will the Oasis x Adidas Collaboration Last?
Many fans wonder, “Oasis Adidas until when?” Limited-edition collaborations like this are typically tied to a specific season. The fact that I found stock in November 2025 suggests it had been out for a while. However, it also means it could disappear at any moment. The golden rule with these drops is simple: if you see it and you want it, buy it. Hesitation is the enemy.
A Guide to Oasis x Adidas Sizing
From what I could tell by handling the pieces, the Oasis Adidas sizing seems to run slightly relaxed compared to some of Adidas’s other lines. The sweatshirt, in particular, had a modern, oversized fit. T-shirts and jerseys can vary, so it’s always best to try them on. If you’re buying online, I’d recommend using your standard Adidas size as a baseline but considering the collection’s aesthetic—is it ’90s-inspired, a true-to-form replica, etc.—to make the best choice.
The Search for Adidas x Oasis Sneakers
The item I was most hoping to find, the Adidas Oasis sneakers, was nowhere to be seen. While iconic collaborations on models like the Gazelle have existed in the past, there was no current footwear collaboration on display. Nevertheless, the main sneaker wall on the ground floor is a sight to behold, with an impressive array of SL72 colorways. Even without a collab sneaker, the space is a fantastic showcase of Adidas’s heritage and innovation.
Where to Find the Adidas x Oasis Collection: The Flagship Store
With the collection being hard to find, this Adidas Oasis store in Soho is probably one of the best places in the world to look. Stock levels are always changing, of course, but as a global flagship, it has a higher chance of carrying items that other stores don’t. If you’re planning a trip to London, make sure to add it to your itinerary.
The Essence of the Oasis x Adidas Collaboration
The Oasis Adidas collaboration is more than just a brand partnership. It’s rooted in history. It’s about Liam Gallagher’s adidas collaboration with the brand over decades, his status as an icon of terrace culture. Their music, their style, and their attitude resonate with the authentic spirit of Adidas. That’s why these pieces feel so much more significant than a typical merchandise drop.
A Look at the Adidas x Oasis 2025 Collection
My November visit was perfectly timed to see the Adidas Oasis 2025 Fall/Winter collection in person. While the selection wasn’t extensive, getting to see and touch these rare items was a huge win. The grey sweatshirt was priced at £70. It’s not cheap, but considering its rarity, it felt like a worthy investment for a true fan.
The Oasis x Adidas Track Jacket: A Closer Look
The light blue Oasis Adidas track jacket, or jersey, had a beautiful jacquard fabric. The large Oasis logo on the chest and the special emblem reading ‘THE BAND WITH THE 3 STRIPES’ were standout details. It masterfully blends a classic football shirt silhouette with a clear tribute to the band—a piece that would look at home in a stadium or at a gig.
Where Sneakers Meet Skate Culture
Moving on from the Oasis section, I explored the rest of the second floor. This area serves as a rotating exhibition space. During my visit, it was dedicated to the skateboarding collection. The herringbone floor and modern fixtures created a sophisticated, gallery-like atmosphere.
The latest sneakers and apparel were displayed beautifully alongside photography, offering a deep dive into the brand’s skate culture. I saw many unique designs I hadn’t come across before. A corduroy jacket in the foreground was particularly tempting, but the memory of my Stussy splurge in Margate forced me to exercise restraint. A familiar traveler’s dilemma.
My eye then caught a quirky sticker vending machine. I’m a sucker for these playful details and made a mental note to buy one. Of course, by the time I left, I had completely forgotten. A small regret, but it gives me a perfect excuse to come back.
Conclusion: At the Crossroads of Culture in Soho
I didn’t find Liam’s bag or the extensive Oasis collection I had dreamed of. But discovering items not available in my home country, seeing the new SPEZIAL collection up close, and simply soaking in the store’s unique atmosphere made the visit a success. This isn’t just a retail space; it’s a physical manifestation of London’s cultural intersection, where music, fashion, sport, and art collide.
If you’re a fan of Adidas or Oasis and find yourself in London, a visit to the adidas originals soho flagship is a must. Even if you don’t find exactly what you’re looking for, you’re bound to leave with a new dose of inspiration. And who knows, maybe you’ll even remember to buy a sticker.
Location & Store Information
Adidas Originals Flagship Store London
Address: 15 Foubert’s Pl, Carnaby, London W1F 7QB, United Kingdom
How to Get There: It’s a short 5-7 minute walk from either the Oxford Circus or Piccadilly Circus London Underground stations in the Carnaby Street area.
Official Website: adidas UK
Google Map:
